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The Major Advantages and Disadvantages of Using WooCommerce

You might want to launch an online store but aren’t sure which platform is best for you. With so many hosts available, it’s okay to feel a little spoilt for choice. WordPress is one of the hosts that uses a free plugin dubbed WooCommerce to help business owners create their customized store. WooCommerce is renowned…

Top 10 Issues Plaguing your Website Performance

Did you know that your website performance can actually be losing revenue for your business? Your website may be plagued with issues that are impacting your customer’s experience and ultimately costing you money. If you have an ecommerce site, your website performance is critical, and downtime can be very costly for your bottom line. Shoppers…

How to Win Customers and Gain Sales through Game Play

Authored By: Stephanie Mansueto of Arrow Consulting & Design and Hotcakes Commerce At this point, you have probably already heard the term, Gamification used before. In fact, you have probably participated in a form of gamification unknowingly. Gamification uses traditional gaming mechanics such as earning points, badges, or incentives in order to affect customer behavior.…

7 Resolutions to Increase Business in 2014

New Year’s resolutions aren’t just for the (often momentarily) determined dieter; good businessmen and women also know that January is the perfect time to set goals for the year. Now is a great time to think about what can be done to improve your website to effectively increase business in 2014. 1. Implement Monitoring. If…

Lead Scoring to Gain More Results!

Previously, we told you How Inbound Marketing Can Bring New Visitors. This month, we’re delving a bit deeper to help you implement an effective lead scoring strategy to find the most qualified, quality leads well in time for the upcoming holiday season. Lead scoring is a method of assigning a ranking to each potential customer…

Gamification: The Hottest New Marketing Trend

“Gamification is the concept of applying game design thinking to non-game applications to make them more fun and engaging” – short, sweet and to the point, Gamification.org! An increasingly popular tech trend, gamification can “potentially be applied to any industry and almost anything to create fun and engaging experiences, converting users into players.” Gamification is…

Local Online Marketing – What You Need to Know

Your customers are online, are you? Local online marketing is essential for any business, even brick-and-mortar companies. Applied Innovations provides web hosting services and eCommerce hosting for many small businesses, so we understand how important local online marketing is for gaining new customers and increasing sales. According to a BIA/Kelsey report, 97 percent of consumers…

Cooking Up New Traffic: How Inbound Marketing Can Bring New Visitors

Inbound marketing is all about creating and sharing content with the world – digitally. Since 2006, inbound marketing has been the most effective marketing method for e-commerce businesses. When you create tailored content designed to appeal to your dream customers, you attract qualified leads for your business and keep them coming back for more. Learn…

Show Your Colors! How Colors Affect Your Website Design

It’s almost summertime, and with Flag Day and the 4th of July on the horizon, we’re thinking about the importance of showing your colors – the right colors, on your website, that is! So what colors should you use when creating (or redesigning) your website? Well, that depends on who you ask – designers and…

Tracking Site Visitors: What Analytics Can Tell You

How do you know if your website is attracting and keeping potential customers? How do you measure the effectiveness of your online marketing efforts? It is critical to regularly review the analytics that provide information about how much traffic your site is receiving, how customers behave once they’re on your site, how quickly they leave…