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Getting the most out of your online marketing efforts with Inbound Marketing

At Applied Innovations we pride ourselves on being your ‘e-business partners’ and as any good business partner it’s our job to help you succeed with your business by providing guidance, support and recommendations. Because much of our business is based on hosting business and ecommerce based websites we get asked frequently “How do I get…

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Get Ahead in the Cloud

The “Cloud” is getting lots of press these days, but what does it all mean for you and your business? Does the Cloud really offer a paradigm shift in the way of businesses operate? “cloud” and what you—and your business—stand to gain from it. Cloud Computing versus Cloud-Based Infrastructure Fundamentally, the Cloud refers to the…

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Increase Customer Trust and Decrease Shopping Cart Abandonment for More Profits!

Get a FREE Extended Validation (EV) Upgrade with any SSL certificate from Comodo for up to 2 years! Exclusive offer for customers of Applied Innovations! What is an EV SSL? How does it benefit ecommerce websites? Extended Validation (EV) SSL certificates are the highest assurance certificate. The green address bar assures website visitors that they…

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Upsell, Cross Sell and Engage Your Customers with Email Marketing

  Are you using the power of email marketing to engage your customers? Remember, your existing customer base is often fertile territory for cross-selling related and supporting products and services, as well as UP-selling higher service levels or next generation products. We have two excellent alternatives to suggest. iContact iContact is an affordable subscription-based service…

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Get More Revenue through Customer Service & Follow-up

After 16 years of doing business with my bank, I decided to make a switch. I went through the effort of updating all my auto-payments, submitting a new direct deposit form, having to order new checks, etc. because my bank’s customer service was honestly THAT bad. Between rude representatives on the phone, unhelpful in-person bankers,…

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5 Surefire Tips to Have a Great Website

SEO and other online skills are needed to make a business prosper through the website that you create for your online business. Do not just focus on the products or the services that you are offering. Also do an effort to make your business website as efficient and interesting as possible for you to generate the income that you want from it.

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The Indy GiveCamp is a go for this weekend!

The Indianapolis GiveCamp will be held this weekend at MID, 9800 Association Ct., Indianapolis, Indiana 46280.  Indy GiveCamp is a weekend-long collaboration between local developers, designers, database administrators, and non-profits. It is an opportunity for the technical community to celebrate and express gratitude for the contributions of these organizations by contributing code and technical know-how…

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Easy Scalability and Reliability

We get to implement a lot of great technology at Applied Innovations that helps our customers drive their bottom line and increase revenues.  One such example that’s been a favorite of mine is the Application Request Routing (ARR) module for IIS 7.  In short, ARR is a high quality, cost effective load balancing solution that…

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PCI Compliance: Disabling SSL v2 and weak SSL ciphers

Disclaimer: The items mentioned in the following blog article involve making changes to your server’s registry. Incorrectly modifying your server’s registry can result in downtime or abnormal behavior causing unforeseen consequences. If you do not have much experience working with the registry or if you are not comfortable making these changes it is highly recommended…

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