Fast Web Hosting: Why People Are Justifiably Impatient With Slow Websites
Imagine using a word processor that forced you to wait two seconds for a letter to appear after hitting each key on the keyboard. This would be intolerable for most productive people with busy lives. Like the word processor, the online world has become an indispensable tool for people doing their work, research, purchasing, and countless other activities. These people have limited time to spend online and have little patience for slow websites.
While waiting two seconds for a single page to download isn’t excessive, waiting two seconds for every page on a site to download is asking too much of the visitor. There are many circumstances where the visitor needs to view more than one page on a website.
For example, there are many list type articles that present a separate tip or item on a separate page. If the article lists 50 items, then the visitor must click through 50 links to read all the items. Few people are willing to do this if they must wait several seconds for each page to load. Even flipping the page of a book can be done in less than a second. If you must wait several seconds to read each of the 50 items, you’re better off reading the article out of a simple paperback book.
One example where fast page loading time is vital, is the ecommerce site. When people shop online, they like to view multiple items for comparison purposes or to find something pleasing. This requires the viewing of several pages. If every one of these load slowly, shoppers will become frustrated and leave. If the experience sufficiently aggravates them, they will freely express this frustration with their friends. The slow ecommerce site not only loses customers who’ve been to the site, it also loses potential customers who haven’t seen the site because of word of mouth. This kind of negative “buzz” can quickly spread.
What’s the single most important consideration for ensuring that your website loads quickly? Get the right web hosting. There’s no point to optimizing a site for speed if the server itself adds several seconds to the page load time. Once you have fast web hosting, then the next step in optimizing your site is to identify and correct those elements that are causing the most problems.
While there are many things that can be done to speed up a site, some of these won’t be as important as others for your particular situation. Therefore you should have a diagnostic test done on your website. Google provides such a test for free. It’s called PageSpeed Insights. It will grade the speed of your site for both mobile and desktop viewers and provide information about what needs to be done to rectify any issues.
If you are looking for reliable hosting that provides both continuous uptime and high server speed, pleasecontact us.
