Newsletter Articles Archives - Page 12 of 19 - Best Managed Cloud, IT and Cyber-security in Florida

User Experience Phase 2: Implementation

In our first article, we walked through the process of auditing and evaluating the User Experience of your website. In this article, we’ll map out an Implementation Plan to tackle the items that you identified in Step 6 as: Easily and immediately actionable. Worth implementing but requiring additional resources or time to roll out. The…

Putting X On Your Map: How To Think Like a Creative Strategist & Get Greater Response To Your Online Offering

By Dan Ray, Web Media & Design Manager, Ray|Collective, Inc. Before the Internet, ad agencies were staffed with the brightest creative minds and rarest designers in the world. Their strategy was straightforward: Interrupt them: make people stop and look at you. Designs and concepts had to be compelling, attractive and hit the mark. Seed thought:…

Getting to Know Cara Pluff

Fearless Editor sat down with Cara Pluff, Applied Innovations’ Director of Marketing and Sales, to talk about Teamwork, Triathlons, Food, and Inspiration. Fearless Editor: Let’s start with some basic work facts. When did you start at Applied Innovations? Cara Pluff: A little over three years ago. Originally my focus was on building out sales structure…

Recap of Hosting Industry Events in July

July was a big month for the Hosting Industry with the 2012 Microsoft Worldwide Partner Conference in Toronto July 8-12 and HostingCon 2012 in Boston July 16-18. 2012 Microsoft World Partner Conference Toronto, July 8-12 Applied Innovations’ President and CEO Jess Coburn joined 15,000 of his closest friends from over 150 countries at this annual…

Customer Spotlight: TechKnowSys

Applied Innovations wanted to get to know a little bit more about New Jersey-based customer TechKnowSys and its founder Tom Murzenski. So we sat down together over some nice afternoon tea with crumpets. (Okay, not really… we had a friendly, efficient and ecologically sensible email interview… but crumpets sound delicious.) Applied Innovations: So when was…

All About User Experience – Part 1: Evaluation

Wikipedia defines the User Experience or UX as follows: “The way a person feels about using a product, system or service. User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership, but it also includes a person’s perceptions of the practical aspects such as utility, ease of use and…

Going Mobile: Considerations for Reaching an Audience on the Move

It’s no secret that we’re a society on the move. Mobile devices, from smart phones to tablets to mobile computers, have dramatically changed the way we consume information, share experiences and make purchases over the past 5 years alone. Some interesting facts, figures and projections: Of the world’s 4 billion mobile phones in use, over…

How our IPS Protects our Customers

When we hire a new cloud hosting support engineer the first thing I like to let them know is that their job is exciting as they’ll be involved in cutting edge technologies. It’s a challenging job as every day they’ll be faced with a new issue they probably haven’t handled before and also a rewarding…

7 Marketing Tactics for the Small Business Owner

Even if you don’t have a marketing degree, much less a Marketing Department, here are 7 simple things you can do to be a more strategic and effective marketer. Every small business owner struggles with the challenges of balancing their business-critical expertise and knowledge base with the need to market and sell their services and…

Put the Internet to Work for You with ifttt: “If this, then that”

Have you heard of ifttt? It’s a pretty clever—and FREE—service that puts the Internet to work for you by allowing you to assign simple, useful tasks based on a simple premise: If this, then that. Pronounced like “sift” without the “s”, ifttt provides a menu of “recipes” for tasks to do all kinds of smart…