marketing, Author at Best Managed Cloud, IT and Cyber-security in Florida

AppliedI Partner Spotlight: Arrow Consulting & Design

Applied Innovations is committed to cultivating and nurturing mutually advantageous relationships through our Partner Program. One of our most successful partnerships has been with Arrow Consulting and Design, a Palm-Beach-based firm specializing in custom development resources for ASP.NET, Windows/WPF, SharePoint and Silverlight, as well as web development, internet marketing, and graphic design. The Applied Innovations…

Putting X On Your Map: How To Think Like a Creative Strategist & Get Greater Response To Your Online Offering

By Dan Ray, Web Media & Design Manager, Ray|Collective, Inc. Before the Internet, ad agencies were staffed with the brightest creative minds and rarest designers in the world. Their strategy was straightforward: Interrupt them: make people stop and look at you. Designs and concepts had to be compelling, attractive and hit the mark. Seed thought:…

Getting to Know Cara Pluff

Fearless Editor sat down with Cara Pluff, Applied Innovations’ Director of Marketing and Sales, to talk about Teamwork, Triathlons, Food, and Inspiration. Fearless Editor: Let’s start with some basic work facts. When did you start at Applied Innovations? Cara Pluff: A little over three years ago. Originally my focus was on building out sales structure…

Recap of Hosting Industry Events in July

July was a big month for the Hosting Industry with the 2012 Microsoft Worldwide Partner Conference in Toronto July 8-12 and HostingCon 2012 in Boston July 16-18. 2012 Microsoft World Partner Conference Toronto, July 8-12 Applied Innovations’ President and CEO Jess Coburn joined 15,000 of his closest friends from over 150 countries at this annual…

Customer Spotlight: TechKnowSys

Applied Innovations wanted to get to know a little bit more about New Jersey-based customer TechKnowSys and its founder Tom Murzenski. So we sat down together over some nice afternoon tea with crumpets. (Okay, not really… we had a friendly, efficient and ecologically sensible email interview… but crumpets sound delicious.) Applied Innovations: So when was…

7 Marketing Tactics for the Small Business Owner

Even if you don’t have a marketing degree, much less a Marketing Department, here are 7 simple things you can do to be a more strategic and effective marketer. Every small business owner struggles with the challenges of balancing their business-critical expertise and knowledge base with the need to market and sell their services and…

Put the Internet to Work for You with ifttt: “If this, then that”

Have you heard of ifttt? It’s a pretty clever—and FREE—service that puts the Internet to work for you by allowing you to assign simple, useful tasks based on a simple premise: If this, then that. Pronounced like “sift” without the “s”, ifttt provides a menu of “recipes” for tasks to do all kinds of smart…

Video…Have you embraced it?

Sometimes a meme presents itself unexpectedly. Take video. It’s all around us. Every day, we are inundated with examples ranging from dreadful to pedestrian to inspired. I find myself taking videos unintentionally all the time, accidentally hitting the slider on my iPhone… sometimes with marvelous results. And for years, we’ve all be reading about the…

Partner Spotlight: Palm Beach Software Design

Applied Innovations and Palm Beach Software Design go way back – since 2001, in fact! We’ve seen them roll out some impressive products over the years, and thought it was high time to sit down for a friendly chat with Mark Turkel, PBSD Founder, CEO and Senior Software Architect. AI: Wow, we’ve been working together…

Meet Scott Brown our Director of Technical Operations

Our Fearless Editor has an opportunity to sit down, one-on-one and have an informal chat/interview with Director of Technical Operations Scott Brown, 10-year Appliedi veteran, MCITP and computer scientist with a Bachelors degree in computer science. Surprisingly enough, he’s not just brains and good looks, he’s full of wit, charm and personality. Fearless Editor: Scott,…