The WooCommerce Storefront Theme
You only have 7 seconds to attract your website visitors’ attention. If your site fails to provide the information that your users are looking for enticingly, they can easily click away and go to your competitors’ platforms.
So it would be best if you captured their attention, convince them that you have the right solution, keep them glued to your website, and entice as many as possible to tell others about you. If you play your cards well from the word go, Google and other search engines will notice that your website is a valuable asset worth ranking high in their search results.
High rankings can easily attract even more visitors. And increased traffic to your website will, in turn, boost your conversion rates.
But how can you achieve all these, especially if your eCommerce has just entered the game and lacks the financial muscles to hire high-end developers?
That’s where the WooCommerce Storefront theme steps in. With this resource, you can customize your store from the homepage to the furthest page without touching any code. Read on:
What is WooCommerce Storefront Theme?
WooCommerce Storefront theme is an official gift from the WooCommerce experts to the world of eCommerce. The theme comes with tons of features that allow you to build your online store seamlessly.
The theme can integrate with all WooCommerce extensions without any hassles. So downloading and installing the extensions can further enhance your store without anything breaking.
How Can You Use WooCommerce Storefront Features to Enrich Your Ecommerce Store?
The developers and designers at WooCommerce understand eCommerce inside-out, so expect their themes to come with features that will help you run your online store professionally. Here are some of the features that make their Storefront theme tick green:
1. Effortless Responsiveness
The theme can respond seamlessly to any device thrown at it. Whether customers access your store via tablets, smartphones, desktop or laptop computers, you don’t need to worry that some features will be cut off.
And if they’re using a mobile device, things get even juicer- a sleek secondary menu at the bottom allows them to search products, manage their accounts, and checkout from anywhere.
2. Full WooCommerce Integration
You need a theme that ensures your store enjoys maximum uptime. With Storefront, you don’t have to fear that it will conflict with extensions whenever major WooCommerce upgrades happen.
WooCommerce developers designed this product specifically to click perfectly with their eCommerce plugins and other extensions.
All you need is the popular WooCommerce plugin, and the theme will automatically add a shopping cart link and product search bar. So you don’t have to be another tech guru to understand the settings or tweak the code for a great experience.
3. Ecommerce-focused Homepage Template
Many things bombard online visitors. So your store needs to stand out from the rest of the pack. Once your homepage grabs a visitor’s attention, they’ll stay on your website for a more extended period, increasing your chances of converting some into actual high-value customers.
The theme comes with a unique homepage template that the engineers designed with online buyers’ needs in their minds- it displays sections that online buyers want to see.
The Product Categories make it easier for your visitors to check out a product in the right section. No one has the luxury of time trying to look for a t-shirt amongst a mixture of all types of clothes.
Are some of your items up for grabs at some discounts? Use the Sale page or section to display them. The homepage also allows you to display the products you added recently. Those you’ve decided to feature and top-rated products.
These features allow you to display what your business is really about, leading to an increase in conversion rates. Play well with them, and your revenue will skyrocket through the roof.
So how can you use this homepage template? Create a new page and under the Page Attributes, go to the Template and select Homepage. Then at the Settings, navigate to Reading, and under Front page displays, choose A static page. Then select the page you’ve just created.
Be sure to save the changes so that your homepage can display the product categories.
4. A Plethora of Customization Options
This clean and simple theme is your perfect starting point for tailoring your online store to match your brand. The dozens of child themes, custom plugins, and WordPress customizer will come to your aid as you choose your own adventure.
With Storefront, you get to enjoy diverse options that can tailor your store. No one wants their store to appear like their competitors’.
You can tweak your site to have a unique look without resorting to an overwhelming array of plugins that can slow it down or bloat things.
Navigate to Appearance and go to Customize. Here, you can adjust settings like header styles, background color, link color, typography, button styles.
5. Easily Accessible Widget Areas
Widgets are crucial building blocks that you can use to perform essential functions on your website. They offer content, form and function to enhance user interaction and access to other website features. These features are located conspicuously on the footers and sidebars.
WooCommerce Storefront themes also have six widget areas. The Header is underneath the header. Here, you can set powerful click to action (CTAs) options like sale banners.
The Sidebar is on the left or right side of every post or page. Do you want to alter the sides? Navigate to Appearance, then Customize, then Layout. Then there are Footers 1,2,3 and 4 comes in four columns at the footer of every page.
6. A Plethora of Extensions
WooCommerce Storefront is not only simple to use but also can serve you for free. You can choose from a plethora of free plugin extensions to enhance your store’s uniqueness and functionalities.
And if you want to take your game a notch higher and stand out from the pack, they offer premium plugins. With these plugins, you don’t have to hire specialist developers to tweak your codes. And the best part is that they don’t cost an arm and a leg.
The extensions include Pricing Tables that will help you attractively compare your offerings’ features. Today’s consumers want to compare everything before making their final decisions. So the extension gives your visitors a chance to compare different products’ features. The customer can then select and add their favorite item to the cart- all at only a few clicks on the buttons.
The Storefront Reviews plugin gives your customers a chance to leave reviews regarding their experience with your items and brand. It allows you to highlight your juiciest reviews across the website or on the homepage.
And if you want to grab your visitors’ attention, you can use a large image on your homepage using the Parallax hero.
Your store’s appearance needs unique styling and customization. That’s where Storefront’s Extensions Bundle and Powerpack come in to offer all the tools you need for this process. These paid extensions allow you to tweak your store’s appearance without touching any code.
Storefront Mega Menus allow you to introduce drop-down menus that will keep things clean and organized. You can also use it to come up with your customized menus.
Then your customers will want to contact you in case of any complaint, compliment, or inquiry. Storefront allows you to add a contact section using their Homepage Contact extension.
These and much more plugins are waiting for your online store.
7. Diverse Child Themes
Apart from the extensions, the WooCommerce engineers offer unique child themes. Be sure to go with one suitable for your industry of operation.
Galleria works best for people in fashion and design, while Outlet is for tech-related stores. Do you sell fun stuff for kids? Toyshop will be suitable for your online shop. Then there is Pharmacy for the health industry and hospitality industries, respectively.
These are just a few examples, so ensure you’ve checked their website for the most suitable child themes and plugins for your eCommerce business.
8. Documentation and Support
If you hit a wall while customizing your store or dealing with an issue, the guys at WooCommerce will not leave you helpless. Their website has a dedicated section that offers a vast collection of documentation for Storefront and any other theme they’ve ever created.
With their Installation and Configuration document, the process should be a breeze. Expect your site to work perfectly, just like the enticing demo.
Are you using the theme for free? You can still get assistance from the support team and fellow users in the WordPress.org support forums. Just post your queries there, and help will be on its way. These active communities have quick answers to most questions and issues.
If you acquired a premium plugin or child theme from them, they give you direct access to their support Helpdesk. So you can open a support ticket in case of any issue.
WooCommerce Storefront is a fantastic and simple-to-use theme right from the developers and designers who created WooCommerce itself. From plugins to widgets, homepage to the product page, you have all it takes to build the next eCommerce shop.
But if you already have too much on your plate to design a highly customized website, it may look just like your competitors’. This look-alike idea is not suitable for business. It would be best to have a WordPress developer who can take your business a step ahead of the competition.
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